KISSMETRICS: Turning Bystanders To Buyers
What is kissmetrics?
kissmetrics is a Analytics tool that is used to understand the whole customer life cycle starting with discovery to purchase. As we understand, in an online business, it is very important to increase product sales conversions exponentially. It helps to change Insights into Product sales. Further, it helps to know your visitors through deep insights and engage them with extremely targeted email and Facebook promotions. So visitors may go from bystanders to purchasers.
Further, It is a sophisticated Product Analytics device that Shouldn’t Break your budget. Unlike unreliable session-centered analytics like GA, it really provides advanced user-structured insights. It is an excellent product with great support at a reasonable price.
Also, kissmetrics helps to obtain the Data you will need, and that too when you truly required it. It has Metrics Dashboard, Funnels, Customer Trip Reporting, Cohorts, Behavior and Trigger-centered notifications. In nutshell, It is created to help product, advertising and growth teams boost conversions, retention, and engagement.
Why only the Kissmetrics Analytics Tool?
You get data-driven insights with powerful segmentation and precision targeting all in a single place so that you can better understand and engage your visitors throughout their purchasing journeys.
What are the Main Uses of Kissmetrics Analytics Tool?
Main features & Their uses of Kissmetrics are given below.
1. Increase Conversions
Whether you’re centered on revenue or product adoption, what functioning (or not) to improve performance.
2. Drive Engagement
Send automated behavioral engagements at a time for you to obtain people happily headed in the proper direction.
3. Grow Retention
Customers become loyal if they get what they need and expect. Understand the worthiness motorists that matter most to develop retention.
What are the Features of the Kissmetrics web tool ?
Here are the features of using this web tool. They are
1. Connect with your visitors:
It helps to Obtain actionable insights with the click of a switch.
2. Implement Intelligent Campaigns
Increase product sales and engagement with automated, behavior-driven email promotions.
3. Improve Customer Engagement
Deliver behavior-based, automated email messages that keep clients engaged every stage of the way.
4. Instantly See Changes in sales etc
Obtain curated data and reviews about your important segments, and that means you don’t need to spend period digging for insights.
5. Helps to Achieve business Goals Promptly
Understand which Populations want attention and release new initiatives which means you always hit your goals.
6. Analyze the Audience of business
Make use of powerful insights to provide your customers precisely what they want.
7. Understand Customer Behavior
See the whole journey across devices, and that means you know what clients are doing, what’s Operating and what’s not.
8. Surface Key Insights
Leverage ready-to-go reviews with the analytics and insights you have to make smarter marketing decisions.
9. Onboarding Services
Explore the on-boarding or execution services you should get right up and running.
10. Integrations with Kissmetrics device
Don’t begin from scratch. Integrate it for eCommerce with the various tools you already use.
11. Businesses may know very well what drives the sales of business
Measure marketing campaign impact beyond opens and clicks to seriously know very well what initiatives drive sales.
What are the Advantages of the kissmetrics tool?
1. Better Connect between leads to business metrics
Your experiment leads to essential business metrics you currently track using it.
2. Streamline your workflow
Businesses can streamline their workflow by reviewing experiment outcomes in its dashboard.
3. Uncover fresh insights
Uncover fresh insights about your experiment using its capabilities.
4.Automate Precise Email Promotions
Target the right client segments with beautiful, exact emails for one-off and ongoing promotions.
5. Integration with Facebook and Instagram
Create powerful, automated Facebook Viewers with a single click, for better targeting and higher advertisement ROI.
6. Integration with Slack
you may get channel alerts when somebody joins a Populace and notify your group when it issues most.
7. See all data of business @one place
Don’t obtain stuck in the dark-access all of your data anytime, without sampling or background limits.
8. Create Unique Populations
Capitalize on consumer behaviors with actionable target audience segmentation.
9. Easily Monitor Key Segments
Define and monitor your key client segments predicated on behavior and understand their development over time.
10. Integration with Shopify and WooCommerce
It Imports shopping background, segment clients and follows them from 1st visit to buy and beyond-no coding required.
Is it the same as other general analytics tool?
Other analytics tools usually do not assist you to understand and drive user engagement. On the analytics part, It goes beyond fundamental reporting. Also, it provides a solution to assist you in really understand the engagement degree of your customers. The potency of your marketing applications and product functionality. We connect behavioral analytics with effective email engagement. With Promotions, you can make automated email applications based on robust consumer behavior logic directly into drive customer transformation and increase general engagement.
What Kissmetrics is?
Kissmetrics is a powerful analytics tool. It delivers key insights and user interaction on your web site. It defines a clear picture of users’ activities on your website and collects acquisition data of each visitor.
You may use this service free for a month. After that, it is possible to switch on to a paid plan that suits your needs. Kissmetrics helps in improving sales by knowing cart-abandoned products. It may help you to know exactly when to check out up your customers. It is done just by tracking the repeat buyers activity slot.
How can Kissmetrics helps its customers?
Kissmetrics helps you identify the below. They are
Cart size
Landing page conversion rate
Customer activity on your own portal
Customer bounce points
Cart abandoned products
Customer occurrence before making a purchase
Customer lifetime value, etc.
Can you summarize Kissmetrics uses?
Kissmetrics gets you more customers. However, It is by not letting you lose your potential clients and maintaining brand loyalty of your business.
Kissmetrics Web Tool lets you to judge your business decisions where you are doing perfectly right.
Kissmetrics helps you identify data & trends of your business, which contribute in customer acquisition.
What are the best features of Kissmetrics?
The best features of Kissmetrics are listed below. They are
1. Ability to track effective marketing channels.
2. It helps to determines how much time a user takes to convert.
3. Determine a degree of amount of which user was engaged with your website.
4. A convenient dashboard which helps you not need to run around searching for important figures.
How to do Installation?
Just do sign-up for an account and customize it as per your needs.
How to do Tracking?
Add a java snippet under tag of the source code of your website.
How to do Event Setting?
By default, Kissmetrics sets two types of events for you. They are visited site and search engine hit. Further, To add more events to the dashboard of kissmetrics, do click on new event, add an attribute and record an event name as per your wish.
How to setting up metrics?
Click on create a new metric. Select your metric type from the list. Give metric a name, description, and event. Save metric.
How to define conversions?
Define your conversion and track them. Select number of times event happened. Give metric a name, do add a description and select event. Save the metric again.
Kissmetrics can track webpages, mobile apps, mobile web, Facebook apps, and may blend all data into one. You don’t need the multiple analytics platforms.
What is Kissmetrics web Analytics industry?
Kissmetrics Analytics Tool is in the industry of Business Services, Data Collection, Internet Portals, Advertising & Marketing.
What are the main competitors and alternatives to Kissmetrics Web Analytics?
The below are the Top Kissmetrics Analyze Alternatives. They are
Google Analytics
Adobe Analytics
Glassbox
Mixpanel
Quantum Metric
Contentsquare Digital Experience Analytics Platform
MoEngage Customer Engagement Analytics Platform
Heap Illuminate
What is tech stack of Kissmetrics Analytics Tool?
The technologies that are used by Kissmetrics are listed below. They are
Amazon CloudFront
Olark
Wistia
AWS Web Hosting
How kissmetrics helps you analyze the business?
KISSmetrics Analytics Tool helps you get actionable metrics of your business. It optimize Your Business and Get More Customers. It helps to Identify, understand, and improve the metrics that drive your online business. Kissmetrics analytics tool provides event & user analytics including funnel and revenue analysis.
KISSmetrics Web Analytics is one of the powerful web analytics solution that helps their clients to increase customer acquisition and retention rates. It do helps to make smarter business decisions to boost their bottom line. KISSmetrics has been receiving attention from top companies of industry across the world. Some of them are Techcrunch, Forbes, Mashable, Fast Company, The Wall Street Journal, The Atlantic. It is regularly named as one of the top analytics solutions on the market.
What are the Best Features of Kissmetrics Web Analytics?
The basic unit in KISSmetrics is a simply “person”. When you view your KISSmetrics reports they show you people data, not just aggregate data. Its JavaScript allows you to track data right from your web site. so that you can measure your campaigns, find your referrers & understand marketing attribution of your business.
Libraries
PHP, Ruby, Python, AS3, Cocoa, iOS, Android and much more.
Database
Track data directly from your db and transform it into person-centric data. Pass historical information into KISSmetrics in minutes and begin analyzing it within hours.
Software Integrations
Your CRM software, email service providers, help desk software, billing systems & other software systems may have APIs. It will enable you to easily track data directly from another software programs you may use.
Never lose data
Tell KISSmetrics one time that your new customer, Joe Smith, is a designer, used a 40% off coupon, was referred by a co-worker, and works in a startup. It’ll be remembered it forever.
Compare customer behaviors
KISSmetrics lets you slice and dice your insightful data to understand usage patterns, assess marketing campaign effectiveness, and segment your clients/visitors of your business.
See actions in real time
You can use KISSmetrics Live to see events. Those live events are being tracked on your website in real-time.
it is a one of the great way to immediately validate that you have setup your tracking perfectly.
Generate reports on the fly
You don’t have to pre-define your reports. Just track the significant events that happen on your website. They will collect the data. Later, it is possible to create reports on whatever you are already tracking. It helps you start to see the results for as long as you have already been monitoring it.
Where can I find Kissmetrics API key in the dashboard?
Here are the steps to get API key of Kissmetrics. They are
1. Log into your Kissmetrics account
2, click the Settings icon of the top menu.
2. The settings page of Kissmetrics contains your Kissmetrics API key.
4. Copy the API key string. That you may use it wherever it needs.
What are the benefits of Kissmetrics?
The main benefits of KISSmetrics are its deep data tracking functionalities, capability to remember huge insightful data and keep all customer information, and its people-centered approach for operations. Listed below more details of it.
Deep data tracking
KISSmetrics Web Analytics is mainly designed for deep data tracking functionality. It is highly capable to provide users with deep insightful data with regards to their business’s performance. It automates updates and compares essential metrics to greatly help users comprehend how the company is faring in relation to the goals they set and what the customers are actually expecting from them. KISSmetrics abides by the rule of the thumb that says that the closer a business to their audience, the more people are likely to buy from the business. Deep tracking enables customers to obtain significant insights from customers at deepest levels. so they could possibly be better understood even before a purchase is made.
Retained customer information
KISSmetrics can remember and keep carefully the information about every customer. Here, every customer that has been associated with users’ services, even just once. Regardless whether they’re just randomly referred clients or regular clients, once they’ve been tagged by the web analytics system, their information is kept. From there, it utilizes the stored insightful details in order to enhance the lead generation process.
People-centered system
KISSmetrics provides business with a people-centered system. It going to provides significant, deep, and accurate insights. The info given by the system is enough to create solid strategies. It can be done even without using other 3rd party applications and services. But nonetheless, it provides an option allowing you to connect it with many applications. Those applications are already exist in the software ecosystem of the users.
What are the top Industries that use Kissmetrics Analytics Tool?
By Looking at KISSmetrics customers by the industry, You may find below insightful data of Top Industries that use Kissmetrics are
a) Computer Software (10%),
b) Internet (9%),
c) Information Technology and Services (7%)
d) and Marketing and Advertising (7%) are the largest segments.
Distribution of companies that use Kissmetrics by Number of Employees?
The Distribution of companies by Number of Employees that use KISSmetrics are provided below. They are
According to a report published on internet, Of all the Distribution of companies that are using KISSmetrics,
a) a majority (63%) are small (1000 employees).
b) 28% are medium-sized
c) 8% are large (>1000 employees).
What is distribution of companies that use Kissmetrics by Revenue?
Distribution of companies that use KISSmetrics by Revenue are provided below for your reference. They are
Of all the companies that are using KISSmetrics,
a) a majority (81%) of companies are of small ($1000M)
b) 6% are medium-sized.
c) 0-0.5% are large (>$1000M)
What are top Countries that use KISSmetrics Web Analytics?
The top 2 countries that use Kissmetrics Web Analytics are listed below. They are
1. 51% of KISSmetrics customers are from United States
2. And, 7% are from United Kingdom.
Who uses KISSmetrics Web Analytics?
Some of the top companies that use KISSmetrics are provided below. They are
a) M Booth (mbooth.com)
2) BRIDGEi2i Analytics Solutions Private Limited (bridgei2i.com)
3) TaskRabbit, Inc (taskrabbit.com)
4) Quantcast Corporation (quantcast.com)
5) Insperity Inc (insperity.com)
According to a report published on internet, In the category of Web Analytics, KISSmetrics has a market share of about 0.5%. However, It has been rapidly growing in the category of Small & Medium sized Companies. It is achieved by using advanced data science.
It is derived by scanning billions of publicly available documents on the internet. Further, It is done with a deep insights on every company listed in the category of Web Analytics. For this analysis, Every Company has been analyzed with over 100 data fields per each company at an average.
May i know the statistics of companies using KISSmetrics?
Based on a report, Around 9000+ companies are using KISSmetrics for their businesses. The companies using KISSmetrics are mostly from United States and in the Computer Software industry. KISSmetrics is most often utilized by companies with 10-50 employees and 1M-10M dollars in revenue.
What technology products and services kissmetrics have been using?
According to a report published in World Wide Web, Kissmetrics has been using 21 technology products and services. They include HTML5, HTML5, and Google Analytics.
Further, Kissmetrics is actively using 48 technologies for its website. These include Font Awesome, Domain Not Resolving, and Global Site Tag.
What is the top features list of Kissmetrics?
Here the features are displayed in the decreasing order of their feature rating.
Engagement Tracking
Data Visualization
Data Connectors
Data Discovery
Reporting/Analytics
User Interaction Tracking
Search/Filter
ROI Tracking
AB Testing
Campaign Management
Conversion Tracking
Customer Journey Mapping
Dashboard
Goal Setting / Tracking
Multi-Channel Attribution
What are the other additional features of Kissmetrics?
Here are the additional features list of Kissmestrics Analytics Tool. They are
Multiple Site Management
Pageview Tracking
Predictive Analytics
Query Builder
Referral Tracking
Self Service Data Preparation
Self-service Analytics
Site Search Tracking
Storytelling
Time on Site Tracking
Website Analytics
What are the most popular Kissmetrics Integrations available in market?
The following KISSmetrics integrations are currently offered to the clients. They are
Qualaroo
MailChimp
Help Scout
Magento
CallRail
WordPress
Shopify
Marketo
Chargify
Recurly
Optimizely
What are the Pricing Plans available in Kissmetrics?
KISSmetrics is available for the following pricing plans. They are
FREE TRIAL DEMO .. It is available to Those who contact Kissmetrics.
Silver $299/month
Gold $499/month
Platinum – Custom.. You may Contact vendor for better price.
What Devices does kissmetrics Supports?
Kissmetrics supports the following device types. they are
Web-based
iOS
Android
Desktop
What are the most popular customer types using Kissmetrics Analytics Tool ?
The most popular customer types using the kissmetrics Analytics Tool. They are
a) Small business
b) Medium business
What are the Pros of Kissmetrics Analytics Tool?
1. Kissmetrics Team is so kind and understand the clients, And also very happy to provide demos. They do walk you through your settings and functionality. The reports generated in Kissmetrics are very easy to generate and read.
2. The overall experience with Kissmetrics Analytics Tool is outstanding. The customer support is like no other.
3. Kissmetrics Web Tool can easily track the features which users are liking and buying the product and from where they are usually abandoning it.
4. It helps to take very good decisions by seeing the clients/Visitor’s behavior over the products catalog.
What kind of Support Types are available with Kissmetrics?
Kissmetrics supports its customers in the following ways. they are
Email/Help Desk
Knowledge Base/ Online
Phone Support
24/7 (Live Rep)
Chat
Does Kissmetrics Provide Training services?
Yes, It provides training services for their clients.
What kind of Training Services does kissmetrics Provides?
Kissmetrics provides the following training services. They are
In Person
Live Online
Webinars
Documentation
What do you like best about Kissmetrics?
As we all know, different clients may look for different features of Kissmetrics for their business needs.
I like to monitor company’s marketing. It can be done by conducting a geographic study of consumer behavior concerning services. Those including
a) which services are the most viewed,
b) which are the best sellers,
c) what people’s criteria are for these things.
Kissmetrics is definitely better than most of its competitors in terms of quality. And, It can quickly analyze the data and use it to identify important information. It is shown in statistical distribution frequencies. Kissmetrics has an amazing UI that makes everything very simple to visualize.
if you are trying to create funnel metrics, Kissmetrics Web Analytics is very easier to use than Google Analytics. We were able to quickly assign URL’s to specific funnels to test out the necessary conversions
What do you dislike about Kissmetrics?
One thing most common customers complain about kissmetrics are
a) kissmetrics charge extra money for simple services
b) At times, May lack qualified support staff to handle all customer queries,
c) and sometimes take a long time to respond to requests for information.
Apart from that, There can be a bit of a learning curve at first. It may look pretty overwhelming. Because of it, You can suffer from analysis paralysis as a result. It does take a lot of effort and time to set up for newbie’s of the tool.
What key issues does Kissmetrics solving and how is that benefiting your business?
The main objective of Kissmetrics for any company is to promote the examination of data in volume before making any business decision. It has involved statistical information with qualified management levels. The consequence of all its development is seen in intelligence as it modifies management procedures. One may use it to research company’s monthly and annual Internet revenue, best-selling services and customer reviews. It helps to boost the standard of business offerings. Thus, sales of business may increase dramatically.
Those who are in memberships business, they always try to find a way to test out different campaigns to find the most efficient path for someone to become a registered member. This allows to see them how these tests are performing in live.
Does Kissmetrics has acquired SourceNinja?
yes, Kissmetrics has acquired SourceNinja on Feb 15, 2013.
Could you provide more details about history of kissmetrics?
kissmetrics founded in the year 2008 & is run by a team of designers, developers, and entrepreneurs. The Team of Kissmetrics is passionate about helping businesses to measure, grow, and monetize their online presence.
Kissmetrics offers the following features. They are behavioral analytics, segmentation, and email campaign automation. All of them in one place. It connect their experiment results to key business metrics. These key business metrics are already tracked using Kissmetric. It streamlines workflow by reviewing experiment results in their familiar Kissmetrics dashboard. It also uncover new insights about your experiment via Kissmetrics.
How conversion funnel helps users of Kissmetrics?
With Kissmetrics Web Analytical tool you may identify opportunities in the conversion funnel. It is done to increase conversions. It gives the option to observe how visitors behave in different visits through detailed reports of Conversion funnel. It helps to obtain an overview that allows optimizing the entire process. This web analytical tool lets you compare behavior over time as well as observe conversions, in order to make the most appropriate decision.
How segments are useful in Kissmetrics?
It do gives the option to create segments. It is based on user behavior or demographic attributes. It is done by directing the action more easily. By this way, groups of visitors may be studied based on their actions (logs, log in), or their specific details, such as the type of mobile device, location, browser. This way efforts may be directed more effectively to the desired group. Also, you may create a list with the least active users. By using this list of least active users, you may later contact them to understand what retains them to get the most out of the web. Thus, You may also find the customers who spend more effort browsing the web site and see the strengths of it.
How to Study of A/B tests in Kissmetrics?
Kissmetrics offers the study & analyzing of A/B tests. It help to validate the design and content choices that are introduced on the web site. It can be viewed directly by seeing the response of users.
What is the use of cohort analysis in Kissmetrics?
Through cohort analysis, it allows to understand the behavior of different segments. However, through their changes as time passes, targeting the conversion to the objectives of the web site and locating the retention points. This segment really helps to simplify information and ensure it is simpler to view.
Does Kissmetrics compliments Google Analytics?
Though Google Analytics may not provide wide range of reports like Kissmetrics, but it delivers a broader traffic report of the business. So, It would be a good choice to have Google Analytics along with Kissmetrics Web Analytics. The combination of these 2 analytics tools helps to keep track of all other important reports that Kissmetrics lacks.
How to integrate Kissmetrics with WooCommerce?
1. Login to your Kissmetrics account
2. Go to the settings page of Kissmetrics account.
3. Scroll down and copy the API key listed.
4. Install WooCommerce, and then Activate if not installed
5. Go to the WooCommerce >> Settings >> Integrations >> Kissmetrics in your WordPress admin to see the settings.
6. Paste Kissmetrics API key in the API Key box of point 5
That’s it! You are ready to start tracking events.
Kissmetrics does use cookies. It uses cookies as a service to track user behavior. Depending on your business location, businesses may be required to inform users that their web site places these cookies. A plugin named cookie consent may be useful in this regard.
How to resolve the issue of not seeing tracking data in kissmetrics?
Please Follow the below steps to make sure kissmetrics setup correctly.
1. Please do double-check that your API key is correct.
2. Inspect your website’s pages to make sure the correct JavaScript code Kissmetrics exists.
3. Do see if tracking data is being logged correctly by looking at the “Live” view of your Kissmetrics account.
4. Make sure it says “Connected, waiting for data”
5. Further, do open a different browser (or an incognito window of a browser) and browse to your website to perform a few actions.
6. Now, You should see yourself show up in the “Live” view of Kissmetrics.
5. If Kissmetrics still isn’t working, please submit a support ticket with detailed notes.
While raising ticket follow these steps and describing the issue so they can help you quickly.
How kissmetrics handle GDPR & PECR?
As a data controller, it is business owner/ webmasters responsibility to ensure your web site and data processors that are used are GDPR-compliant, abide by the PECRs. Business owners/webmasters have a lawful basis for data processing. It is valid so long as no personal customer data is used in your website analytics (data is anonymized). This data is not subject to the GPDR, so you should ensure that your Kissmetrics account is configured accordingly.
Kissmetrics has information on GDPR-compliance. Please follow along with details on user privacy too.
Why Should I Use Kissmetrics Over Google Analytics?
Apart from the comparision of features between Kissmetrics and Google Analytics, let’s take a look at few of the Kissmetrics features that can help improve your business strategy.
Track People, but not just Pageviews
Kissmetrics analytics is focused on people at its core. Every single pageview is tied to an unique user, and buy not to just a browser or cookie. The main reason most people may use Kissmetrics is people tracking. Where as in Google Analytics it is a feature, and it requires advanced knowledge to implement.
Both Kissmetrics and Google Analytics track people to better understand the tracking process.
Test Multiple Landing Pages, A/B testing
Kissmetrics does not provide a built in feature such as A/B testing. Nonetheless it can be integrated with other third party tools like optimizely. The best thing about Kissmetrics is that it can easily build reports just by importing data from the other third party tool.
Further, The reports of kissmetrics are better when compared with Google Analytics. It do displays a cool comparison of the variations and decides the winner. Similarly, Google Analytics also imports A/B test data from 3rd party testing tools (like Google Optimize and displays the test reports).
Search People with Similar Characteristics
Kissmetrics Web Analytics provide a better way to search for people. It can be done efficiently for those people who may have similar characteristics. You may create a people search based on events, property and identity. You may use the people search to re-engage their behavior. It is to find common actions that drive engagement or conversions.
How to Track Custom Events using Kissmetrics?
You may track custom events by using the using below code.
wc_kissmetrics()->get_integration()->custom_event( $event_name, $properties );
Event name may be set as a string while properties are passed as an array with property name => value.
You can modify below sample snippet according to your business needs. You may take the help of a developer if needed.
if ( ! function_exists( ‘my_custom_event_function’ ) ) {
function my_custom_event_function() {
// check if Kissmetrics is active
if ( ! function_exists( ‘wc_kissmetrics’ ) ) {
return;
}
wc_kissmetrics()->get_integration()->custom_event( ‘Event name’, array( ‘Property name’ => ‘value’ ) );
}
add_action( ‘hook_to_trigger_event_on’, ‘my_custom_event_function’ );
}
The custom_event() can also be called without properties by omitting the second parameter.
Kissmetrics as a Analytics Tool
Through Kissmetrics, you can observe what’s leading website users to perform conversions and, when they are not performing them, remove the obstacles that prevent them from meeting the objectives. In addition, it helps to understand the indicators of commitment and churn, so that you can react accordingly and increase your retention. With this analytics tool, it really is easier to understand & realize the behavior of customers, something essential to improve growth and lead the business to its growth.
KissMetrics Web Analytics Tool Review
KissMetrics is an easy-to-use web analytics tool that helps you track and analyze your website traffic. It also offers free reports and tutorials. KissMetrics is a simple way to monitor how many people visit your site, where they come from, and which pages they view. The tool also provides useful information on your visitors’ demographics, interests, and behavior patterns.
Create Custom Reports.
You can use Kissmetrics to create custom reports based on any data you choose. These reports help you understand what’s happening with your website traffic. For example, you might create a report showing the number of visits by day of week, month, or year. Or you might create a report comparing the performance of different landing pages.
Analyze Traffic Sources.
Kissmetrics has a variety of features designed to make tracking and analyzing your site traffic easier than ever before. One feature allows you to see how visitors arrive at your site. Another lets you compare the performance of multiple websites. And another shows you where people come from when they visit your site.
Monitor Key Performance Indicators.
You can use Kissmetrics to monitor key performance indicators (KPIs) such as bounce rate, average session duration, and conversion rates. These KPIs help you understand what’s happening with your site traffic so you can improve your site design and user experience.
Set Goals.
With Kissmetrics, you can set goals for each metric you want to measure. Then, you can view detailed reports showing how well you’re meeting those goals. This gives you insight into where you need to make changes to improve your site’s performance.
Integrate with Social Media.
You can use Kissmetrics to integrate with social media platforms such as Facebook, Twitter, Google+, LinkedIn, Pinterest, Tumblr, and more. This allows you to see what posts are driving the most traffic to your site.
Conclusion
Kissmetrics is an event-driven Analytics tool. It may do track individual users and has other advanced features, such as for example cohort analysis. It has a wide variety of add-ons and a fully customizable dashboard to boost analysis. Kissmetrics is quite easy to integrate with other tools and platforms.
Therefore, It takes all of the data you’re collecting and ties it all to true people. Every last piece gets linked to a genuine person. Everything. No matter whether people bounce around between different browsers and products. It combines the energy of behavioral analytics with automated email promotions. Also, provide you the very best shot feasible and driving development across the whole customer journey.
Further, You’ll see what true people do. You obtain all the reports you have come to anticipate from analytics: funnels, cohorts, income, metrics; it’s all there. It’s A/B Check survey also opens up many brand-new methods to explore and gain insights from your own experimental data.
Also, Compare the effect of your Optimized experiments upon any metric you are monitoring within the tool. Segment all of its reviews (Funnels, Cohorts, Metrics, Income) to comprehend how different variants performed by market or KPI.
Good article on kissmetrics application.
